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Weekend reading: Walmart turns 20 | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Megan Haynes

Does this story sound familiar? A U.S. chain comes to Canada and turns the industry upside down.

Competitors worry about what it’ll do to the landscape, all gearing up their “Made in Canada” campaigns as differentiators.

This big discount retailer means some consumers are excited at the prospect of the money they’ll save, and the cross-border shoppers have always had a fab experience, so they’re salivating at the prospect.

http://strategyonline.ca/2014/06/06/weekend-reading-walmart-turns-20/
 

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